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Tastytrade
Wardrobe styling for a Tastytrade commercial. Brand work like this lives on credibility. The person on camera has to look like someone you would actually take at their word, which is a styling problem before it is a casting one. I built looks that felt current and put together without tipping into costume, kept the palette clean against the set and any on screen graphics, and watched how everything held up in motion and in tighter framing.
- Styled on camera talent for a single spot, prioritizing credibility over trend.
- Kept the palette clean so wardrobe held against the set, graphics and lower thirds.
- Watched fit and line closely for tight framing, where every collar and seam reads.
- Produced by Oogoog. Hair and makeup by Zee Clemente. Featuring Alex Beer and Brian Ames.
In her words
They have to look like someone you would take at their word.