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Luxor

01The Brief

Luxor has such a fun, bold identity. It doesn't take itself too seriously, and that's what makes it work. It's always about leaning into that energy while keeping things fresh and relevant for a new audience.

Styled for a food-driven shoot where the frame lives in the hands: accessories and sleeves that read clearly on camera.
Used bold color and playful details to shift the tone toward a younger, more energetic audience.
Treated wardrobe as support for the food, enhancing the shot without competing for attention.
Kept it clean and intentional within a busy visual environment.

In her words