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New York-New York

01The Brief

I loved that New York-New York was open to pushing their brand in a new direction and stepping outside their comfort zone. It was a true collaboration. I brought a range of options from mild to wild, and through the fittings we landed on a balanced, elevated direction that still felt right for them.

  • Developed a bold, maximalist wardrobe direction to match a full brand revamp.
  • Maximized color, movement, texture, and personality over restraint.
  • Styled a cast of professional dancers, balancing visual impact with real functionality.
  • Built so that every look was able to move as hard as the talent.
  • Kept each look distinct but cohesive. Colorful and loud, but intentional instead of chaotic.
  • Approached fittings with movement first. If it didn't work in motion, it didn't make the final lineup.
In her words
A range of options, from mild to wild.
02Selected Work
03Credits
Stylist
Angelina Coscuna
Creative Director
Richard Krause
Art Director
Francesca Mastromarino
Photographer
Trevor Oshana
Producer
Rachel Johnson